We Brought Coffee to Life in a Flavor Forward Way
The Coffee Bean wanted to bring in a younger audience, create content that would perform well on social and of course sell beverages.
We developed a series of content that reflects the color, energy and playful side of our brand. Targeting a younger audience and visualizing the fun and excitement of experiencing our product in a creative and flavor-forward way.
Since implementing these new strategies, The Coffee Bean’s Instagram following has doubled, from 50k to 110k+.
Role: Creative Direction & Design
Photography/Video: Junk Films