Warm CupsWarm Hearts,Worldwide
Client
The Coffee Bean & Tea Leaf
Agency
In-House
Services
Creative Direction
Ideation
Design
Styling
Copywriting
Recognition
The Dieline, Packaging of the World, World Branding Design, Yahoo Money, Trend Hunter, Thrillist, NBC So Cal.
We invited the world to join us in a universal toast
The Coffee Bean is a global brand with stores everywhere: from California to Cambodia. While each country we reside within has very specific holiday traditions and customs, we all come together around our cups. Coffee & tea are more than just drinks: they are tiny bits of commonality that bring people together around the globe.
We celebrated that global unity this 2020 Holiday season by decorating our cups with ornaments inspired by shapes and patterns from around the world. They are individual pieces that, when they come together, make something larger.
We looked through cultures around the world to find hanging ornaments as a reoccurring theme throughout: either as a lantern, light source or a decorative element. From Parol stars to Fanous lanterns to stockings.
We invited the world to join us in a universal toast and come together over coffee and tea.
Fully Festive Organic Social
We developed a myriad of playful social content that highlighted the seasonal flavors and holiday spirit.
Digital Holiday Cards
We encouraged you to send a cheers via IG stories by creating a series of sharable digital holiday cards.
