Exciting a Fan Base with a Twisted ARG

Client

Warner Bros

Agency

BOND

Services

Art Direction
Ideation
Web Design

Recognition

Clios in Theatrical: Website, Silver
Forbes, IGN, Gizmodo, CNET, Collider, Elite Daily, Mr. Sunday Movies, New Rockstars, Screen Rant, Looper, Gamer Rant

Solve the Riddles

The Gotham criminal web is a puzzle that not even Batman can solve (or wants to), but will find himself with no other choice. Our campaign strategy for The Batman explored the many shades of vengeance, not only in Batman, but in all our characters.

We empowered audiences to explore the contrast between the dark of Gotham’s crime scene and the light of interactivity, through the gamification of riddles.