Bad Girl Summer Takes TikTok
Client
Disney
Agency
BOND
Services
Art Direction
Ideation
Motion
Design
Recognition
Clios in Theatrical: Social Media, Silver
I want to make art and I want to make trouble
We launched Cruella on TikTok in one of Disney’s first forays on the platform, interjecting her into relevant trends and mimicking platform behaviors with custom talent content. We kept the campaign beautiful, but with a gritty edge, just like Cruella. Inspired by her character’s savvy artistic sense, we incorporated bespoke textures and paint strokes.
What would a designer post on Instagram? She would express her POV: a moodboard of color palettes, fabric swatches and fashion sketches. We created an in-world triptych for Disney’s various accounts with hand drawn lettering and textures.
The Baddest of Them All
We took over Disney Villains channels, using Cruella’s aesthetic to graffiti over existing content and make a splash.
Team
Jessica Kaldem, Alex Chum, Brad Burris, Noah Estep, Juliet Brooks, Kenny Breit, Brian Freia, Ty Budde, Brian Deininger, Allie Roche, Nicole Stetter
