Oppenheimer

A groundbreaking virtual cinematic journey

Client

Universal

Agency

BOND

Services

Creative Direction
Ideation
UI/UX

Recognition

FWA of the Day
Clios in Theatrical: Website, Silver Winner
Clios in Theatrical: Organic Social Media Post, Shortlist
Awwwwards SOTD, Honorable Mention
One Page Love
SyFy

Building Los Alamos

Echoing the film’s narrative of building Los Alamos from nothing in the middle of the desert, we set out to design, code, and craft a 3D to-scale representation of Los Alamos on the web.

Recreating the historical site with WebGL, users get a first person perspective into the setting of the film, and Oppenheimer’s story, in a highly stylized, artfully designed, never-before-seen way.

Building Up Social

We brought that same level of intensity to social, crafting a voice that emphasized the immense cast, the historical significance, and the importance of seeing the film on the big screen.

Exclusive Content Drops

Using an explosive 3D diagram of the bomb itself as a way to drop an exclusive IMAX BTS featurette, relevant cast members, with exclusive photos and biographies, as well as ambient audio and custom-created SFX pulled from the feature, the interactive space took on a whole new level of detail and immersion.

Building Los Alamos Countdown

We kicked off the Oppenheimer Instagram with a mysterious takeover that included a countdown matching the trailer and website. As the clock counted down in a triptych, Los Alamos builds. With each triptych, we see more and more of the mysterious lab’s construction until we reveal the tower as the countdown hits zero.

Team

Jessica Kaldem, Russ Lee, Andrew Albritton, Spencer White, Brian Deininger, Nia Raasikh, Matt Winkler, Olen Davis, Job Talle, Josh Richardson, Gary Yau, Kobie Maitland, Allie Roche, David Rosenzweig, Noelle Madrigal