A Clean Refresh
Client
The Coffee Bean & Tea Leaf
Agency
In-House
Services
Art Direction, Ideation, Strategy, Styling, Casting, Location Scouting, Retouching, Design
Grounded in SoCal.Steeped in Culture.
The Coffee Bean & Tea Leaf wanted to modernize their brand. Throughout my time their, I helped them implement a new look and feel across both print and digital channels while also expanding their digital footprint and modernizing their approach.
Digital Channels
Focusing on a clean elegance to modernize the brand with subdued gradients and animated sky backdrop, mimicking each time of day: from sunrise to sunset, highlighting the benefit of our product throughout each day cycle.
Cohesively Clean
Overseeing the app redesign, the rewards experience, as well as the photography and promotions to support the program.
Telling a Story
Working with the marketing team to implement and design of digital lifestyle storytelling tools including a blog, modular newsletter based email template, and social through building design templates and guidelines as well as overseeing photoshoots, video shoots, illustrators, and designers.
Team
Jessica Kaldem, Jim Wylie, KC Slagle, Matt Armendariz
