A Campaign to Die For
Client
Focus Features
Agency
BOND
Services
Creative Direction
Ideation
Motion
Design
Recognition
TikTok Trending Lens
It's Giving Unliving
We had the amazing opportunity to work on the Lisa Frankenstein digital and social campaign – a fun “coming of RAGE love story about a teenager and her crush, who happens to be a corpse.” The film was a visual feast, filled with vibrant color and love letters to the 80s throughout, yet still feeling very modern and fresh so we aimed to evoke that same feeling with our creative. Balancing the camp with the killing, the young and vibrant with the dark and goth, the beauty and macabre.
We had the incredible opportunity to make a TIkTok lens game for this property. We kept the look and feel authentic to the 80s by creating 8-bit illustrations. Because this is a monster movie, and to make the social capture videos more fun, the user is able to scream to jump. So each time you scream you can make Lisa jump over obstacles as she navigates a graveyard. We saw a lot of really fun social videos come from that mechanic, over 2,000 currently, and even from the star of the film, Kathryn Newton herself which currently has over 15 million views on TikTok
Try it yourself
Stitched Reviews
In the movie Lisa is a seamstress and stitches Cole’s character back together, so we used that device to create seamless carousels with fan reviews in real time.
Team
Jessica Kaldem, Courtney Buege, Jessica Lee, Juliet Brooks, Spencer White, Nia Raasikh, Matt Winkler, Brian Freia, Maxwell Alborn, Peter Soldinger, Ty Budde, Emily Smith, Olen Davis